WORLD CUP 2018
HIJACKING THE CONVERSATION

WORLD CUP 2018 HIJACKING THE CONVERSATION

With no budget.
Without paying a penalty.

With no budget. Without paying a penalty.

With no budget.
Without paying a penalty.

World Cup is Twitter's favourite topic. But also, an event that we cannot mention, featuring the biggest names and other words we're not allowed to mention either.

How can you be part of the game when you cannot officially talk about it? Without being an official sponsor or facing any issue with the organisers?

World Cup is Twitter's favourite topic. But also, an event that we cannot mention, featuring the biggest names and other words we're not allowed to mention either. How can you be part of the game when you cannot officially talk about it? Without being an official sponsor or facing any issue with the organisers?

World Cup is Twitter's favourite topic. But also, an event that we cannot mention, featuring the biggest names and other words we're not allowed to mention either.

Well, we did. From the anthems to the final whistle, @FordSpain and @FordPortugal tweeted each other during the game. Using the iconic Transit Van. We were live, every minute, ready for any situation. And we seamlessly broadcasted the match without actually mentioning the World Cup.

How can you be part of the game when you cannot officially talk about it? Without being an official sponsor or facing any issue with the organisers? Well, we did. From the anthems to the final whistle, @FordSpain and @FordPortugal tweeted each other during the game. Using the iconic Transit Van. We were live, every minute, ready for any situation. And we seamlessly broadcasted the match without actually mentioning the World Cup.