ANTI-COVID19  SCREENSAVER 

Self-Initiated Project
with Stefania Esposito
 

ANTI-COVID19 
SCREENSAVER

Self-Initiated Project 
with Stefania Esposito  

The mobile phone, the thing people rely on the most to keep in touch with their families, friends and the world, can also be the worst source of contagion.​ The typical mobile user unlocks the phone around 80 times every day and touches the screen 2,617 times.

That’s at least 80, and up to 2,617 extra chances of catching Covid-19. Shocking, right?

The mobile phone, the thing people rely on the most to keep in touch with their families, friends and the world, can also be the worst source of contagion.​ The typical mobile user unlocks the phone around 80 times every day and touches the screen 2,617 times. That’s at least 80, and up to 2,617 extra chances of catching Covid-19.

To raise awareness about this issue and help shape and change people’s everyday behaviours, we've created a series of wallpapers called #AntiCovid19Screensaver. Now every time you touch the screen, the problem is literally highlighted, working as a reminder to wash your hands and disinfect your phone screen. Because washing your hands and then handling your full-of-germs phone makes washing your hands in the first place pointless.

AntiCovid19StoriesOn-Screen-L
ANTI-COVID-19 Screensaver1
ANTI-COVID-19 Screensaver2
ANTI-COVID-19 Screensaver3

The idea began as a peer-to-peer invitation on Instagram, with a zero budget. We ​invited our friends to try this experiment. By simply taking a screenshot, everyone could grab the #AntiCovid19Screensaver and set it as a wallpaper reminder on their own devices.​ The only goal is for people to use it and spread the Anti-Covid19  Screensaver instead of the virus. 

The idea began as a peer-to-peer invitation on Instagram, with a zero budget. We ​invited our friends to try this experiment. By simply taking a screenshot, everyone could grab the #AntiCovid19Screensaver and set it as a wallpaper reminder on their own devices.​ The only goal is for people to use it and spread the Anti-Covid19  Screensaver instead of the virus. 

In only a matter of days, the project was picked up by Ad Age, The Drum, Little Black Book, Ads of the World, Curated by Facebook, Directory, Clube De Criação Brazil, Comunitazione Italy, Marketing Week Greece, Beinspired.gr, Business Magazine Albania, UNICEF Ukraine, and stood out as Best Interactive of the Week at Best Ads on TV, reaching hundreds of thousands of people, globally.

In only a matter of days, the project was picked up by Ad Age, The Drum, Little Black Book, Ads of the World, Curated by Facebook, Directory, Clube De Criação Brazil, Comunitazione Italy, Marketing Week Greece, Beinspired.gr, Business Magazine Albania, UNICEF Ukraine, and stood out as Best Interactive of the Week at Best Ads on TV, reaching hundreds of thousands of people, globally.

AntiCovid19Screensaver-Comments-L

FORD SELF-BRAKING TROLLEYtechnology.content.social.pr

ANTI-COVID19 SCREENSAVERinteractive.social.digital.activation

WINTER OLYMPICS 2018global.digital.activation

WORLD CUP 2018twitter.social.activation

THE UNDERTRACKfilm.content

CUERVOambient.installation

TELEKOMintegrated.campaign

THE LAST PACKAGINGvideo.content

OGILVY'S COOKIESphygital.activation

ANALOG UXinteractive

HANDMADE SELECTIONcraft.poster.dm

AMC CORPORATEtv.campaign

TOGETHER, AS ONEinteractive.dm

MINIMALconceptual.posters

ATHENS VOICEcover.concept.design