FORD SELF-BRAKING TROLLEY
FORD SELF-BRAKING TROLLEY
Ford vehicles are packed full of amazing technologies, but typical tech demos don’t bring these to life in a way that my mum or your cousin would easily understand. We created Interventions: a social content series where we take the technology out of the vehicles and into people’s everyday lives.
Ford vehicles are packed full of amazing technologies, but typical tech demos don’t bring these to life in a way that my mum or your cousin would easily understand. We created Interventions: a social content series where we take the technology out of the vehicles and into people’s everyday lives.
The third in the series, The Self-Braking Trolley, is designed to help make supermarket shopping less stressful. Taking inspiration from Ford’s Pre-Collision Assist technology the trolley scans ahead and automatically applies the brakes when a potential collision is detected.
FORD SELF-BRAKING TROLLEYtechnology.content.social.pr
ANTI-COVID19 SCREENSAVERinteractive.social.digital.activation
WINTER OLYMPICS 2018global.digital.activation
WORLD CUP 2018twitter.social.activation
THE UNDERTRACKfilm.content
CUERVOambient.installation
TELEKOMintegrated.campaign
THE LAST PACKAGINGvideo.content
OGILVY'S COOKIESphygital.activation
ANALOG UXinteractive
HANDMADE SELECTIONcraft.poster.dm
AMC CORPORATEtv.campaign
TOGETHER, AS ONEinteractive.dm
MINIMALconceptual.posters
ATHENS VOICEcover.concept.design