SELF-BRAKING TROLLEY

SELF-BRAKING TROLLEY

SELF-BRAKING TROLLEY

Ford Interventions use driving technology 
to tackle everyday problems and challenges.
Ford Interventions use driving technology to tackle everyday problems and challenges.

Ford Interventions use driving technology 
to tackle everyday problems and challenges.

Ford Interventions use driving technology to tackle everyday problems and challenges.

Ford vehicles are packed full of amazing technologies, but typical tech demos don’t bring these to life in a way that my mum or your cousin would easily understand. We created Interventions: a social content series where we take the technology out of the vehicles and into people’s everyday lives.

Ford vehicles are packed full of amazing technologies, but typical tech demos don’t bring these to life in a way that my mum or your cousin would easily understand. We created Interventions: a social content series where we take the technology out of the vehicles and into people’s everyday lives.

The third in the series, The Self-Braking Trolley, is designed to help make supermarket shopping less stressful. Taking inspiration from Ford’s Pre-Collision Assist technology the trolley scans ahead and automatically applies the brakes when a potential collision is detected.

The third in the series, The Self-Braking Trolley, is designed to help make supermarket shopping less stressful. Taking inspiration from Ford’s Pre-Collision Assist technology the trolley scans ahead and automatically applies the brakes when a potential collision is detected.

‘Self-Braking Trolley’ Could Help to Make Supermarket Shoppi
‘Self-Braking Trolley’ Could Help to Make Supermarket Shoppi
‘Self-Braking Trolley’ Could Help to Make Supermarket Shoppi

FORD SELF-BRAKING TROLLEYinnovation.technology.social.pr

ANTI-COVID19 SCREENSAVERinteractive.social.digital.activation

EQUALIZERSdiversity.movement.community

RE-FASHIONsustainability.craft.social.pr

WINTER OLYMPICS 2018global.digital.activation

WORLD CUP 2018twitter.social.activation

THE UNDERTRACKfilm.content

CUERVOambient.installation

TELEKOMintegrated.campaign

THE LAST PACKAGINGvideo.content

OGILVY'S COOKIESinteractive.phygital.activation

ANALOG UXinteractive

HANDMADE SELECTIONcraft.poster.dm

AMC CORPORATEtv.campaign

TOGETHER, AS ONEinteractive.dm

ATHENS VOICEcover.concept.design