CHRISTMAS ACTIVATION

CHRISTMAS
ACTIVATION

Inspired by the UX.

Almost every website uses Cookies to measure data and track user behaviour. But, Cookies also smell and taste really good when coming fresh out of the oven. That is what inspired us. We thought of giving a present to the people visiting our website during the Christmas holidays by sending them Cookies. Not the common digital Cookies, but real ones.

When users visited our website they encountered the typical cookie notification, with a twist. They could read more about our cookies, and recipe, or just click allow. By completing a form with their address they could receive their cookie by post… full of love and wishes for a Yummy New Year. Then, users were redirected to our homepage.

7 Real Cookies3
1 Ogilvy-Cookies-Site_Preview
2 Cookie-Recipe
3 Cookie-Template
4 Cookie-Congrats
5 Real Cookies
6 Real Cookies

FORD SELF-BRAKING TROLLEYinnovation.technology.social.pr

ANTI-COVID19 SCREENSAVERinteractive.social.digital.activation

AFTERPAY INVISIBLE DROPSinnovation.ar.mobile.experience

EQUALIZERSdiversity.movement.community

RE-FASHIONsustainability.craft.social.pr

LITTLE GIFTS FOR THE MINDinnovation.tech.societal.impact

WINTER OLYMPICS 2018global.digital.activation

WORLD CUP 2018twitter.social.activation

THE UNDERTRACKfilm.content

CUERVOambient.installation

TELEKOMintegrated.campaign

THE LAST PACKAGINGvideo.content

OGILVY'S COOKIESinteractive.phygital.activation

HANDMADE SELECTIONcraft.poster.dm

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ATHENS VOICEcover.concept.design