Hijacking homophobia with a love message and flowers - triggering riots and social outrage.
Pride is a protest. But how do you stand for the pride month in a country where a simple show of affection is punishable by law?
Article 534 of Lebanon’s penal code punishes
“any sexual intercourse contrary to the order of nature” with up to one year in prison.
Beirut Pride decided to tackle hate with love, at the heart of Beirut, Lebanon, with a peaceful protest that brings visibility to the LGBTQ+ community.
Pride is a protest. But how do you stand for the pride month in a country where a simple show of affection is punishable by law?
Article 534 of Lebanon’s penal code punishes “any sexual intercourse contrary to the order of nature” with up to one year in prison.
We decided to tackle hate with love, at the heart of Beirut, Lebanon, with a peaceful protest that brings visibility to the LGBTQ+ community.
Pride is a protest. But how do you stand for the pride month in a country where a simple show of affection is punishable by law? Article 534 of Lebanon’s penal code punishes “any sexual intercourse contrary to the order of nature” with up to one year in prison.
We decided to tackle hate with love, at the heart of Beirut, Lebanon, with a peaceful protest that brings visibility to the LGBTQ+ community. At first, the billboard popped up covered in full greenery. Then, the flowers started to bloom, gradually covering the billboard in colours to reveal the rainbow flag alongside the message “Love always blooms.” Every flower on the billboard represented a member of the LGBTQ community, a symbol that – no matter what – love always blooms. The community embraced the initiative, sharing their own blooming stories.
Article 534 of Lebanon’s penal code punishes “any sexual intercourse contrary to the order of nature” with up to one year in prison.
Beirut Pride decided to tackle hate with love, at the heart of Beirut, Lebanon, with a peaceful protest that brings visibility to the LGBTQ+ community. At first, the billboard popped up covered in full greenery. Then, the flowers started to bloom, gradually covering the billboard in colours to reveal the rainbow flag alongside the message “Love always blooms.” Every flower on the billboard represented a member of the LGBTQ community, a symbol that – no matter what – love always blooms. The community embraced the initiative, sharing their own blooming stories.
At first, the billboard popped up covered in full greenery. Then, the flowers started to bloom, gradually covering the billboard in colours to reveal the rainbow flag alongside the message “Love always blooms.”
Every flower on the billboard represented a member of the LGBTQ community, a symbol that – no matter what – love always blooms. The community embraced the initiative, sharing their own blooming stories.
At first, the billboard popped up covered in full greenery. Then, the flowers started to bloom, gradually covering the billboard in colours to reveal the rainbow flag alongside the message “Love always blooms.”
Every flower on the billboard represented a member of the LGBTQ community, a symbol that – no matter what – love always blooms. The community embraced the initiative, sharing their own blooming stories.
We thought the job was done… but in no time the billboard got vandalized by hardline homophobes, unleashing a national crisis. The Lebanese Minister of Interior issued an order prohibiting all LGBTQ gatherings. The flowers were broken. But the hope kept burning strong, with the blooming billboard continuing to bloom online. What we thought was the end, was just the beginning, triggering a bigger conversation. Both locally and globally.
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