INVISIBLE  DROPS

Adapting customer experience in the time of coronavirus with a world-first, timely shoppable AR experience for Afterpay.

INVISIBLE DROPS 
Adapting customer experience in the time of coronavirus with a world-first, timely shoppable AR experience for Afterpay. 

INVISIBLE DROPS

Adapting customer experience in the time of coronavirus with a world-first, timely shoppable AR experience for Afterpay.

The pandemic changed our lives forever. Simple activities like a visit to the corner shop, to the grocery store or dining out with friends are now difficult, risky, or even prohibited. Overnight, customers’ normal patterns of life have shifted.

How do you launch [during the lockdown] the bi-annual shopping event, Afterpay Day by Afterpay, the #1 buy now pay later payments platform?

Well, we created a unique and timely shoppable augmented reality experience, Invisible Drops, bringing the in-store experience directly to customers in lockdown—all with no app required. 

The pandemic changed our lives forever. Simple activities like a visit to the corner shop, to the grocery store or dining out with friends are now difficult, risky, or even prohibited. Overnight, customers’ normal patterns of life have shifted.

How do you launch [during the lockdown] the bi-annual shopping event, Afterpay Day by Afterpay, the #1 buy now pay later payments platform?

Well, we created a unique and timely shoppable augmented reality experience, Invisible Drops, bringing the in-store experience directly to customers in lockdown—all with no app required. 

The pandemic changed our lives forever. Simple activities like a visit to the corner shop, to the grocery store or dining out with friends are now difficult, risky, or even prohibited. Overnight, customers’ normal patterns of life have shifted.

How do you launch [during the lockdown] the bi-annual shopping event, Afterpay Day by Afterpay, the #1 buy now pay later payments platform?

Well, we created a unique and timely shoppable augmented reality experience, Invisible Drops, bringing the in-store experience directly to customers in lockdown—all with no app required. 

The pandemic changed our lives forever. Simple activities like a visit to the corner shop, to the grocery store or dining out with friends are now difficult, risky, or even prohibited. Overnight, customers’ normal patterns of life have shifted.

How do you launch [during the lockdown] the bi-annual shopping event, Afterpay Day by Afterpay, the #1 buy now pay later payments platform? Well, we created a unique and timely shoppable augmented reality experience, Invisible Drops, bringing the in-store experience directly to customers in lockdown—all with no app required. 

The pandemic changed our lives forever. Simple activities like a visit to the corner shop, to the grocery store or dining out with friends are now difficult, risky, or even prohibited. Overnight, customers’ normal patterns of life have shifted.

How do you launch [during the lockdown] the bi-annual shopping event, Afterpay Day by Afterpay, the #1 buy now pay later payments platform? Well, we created a unique and timely shoppable augmented reality experience, Invisible Drops, bringing the in-store experience directly to customers in lockdown—all with no app required. 

A first for Afterpay Day, the campaign featured exclusive product drops from some of Afterpays top brands.  

Customers could access the experience by scanning QR codes found across the Afterpay site, app, social media or YouTube. Once scanned, users could place the augmented reality experience in their personal environment which revealed Afterpay Day branded elements such as a statue and shopping cart as well as a button that allows users to “shop all deals”. 

A first for Afterpay Day, the campaign featured exclusive product drops from some of Afterpays top brands.  

Customers could access the experience by scanning QR codes found across the Afterpay site, app, social media or YouTube. Once scanned, users could place the augmented reality experience in their personal environment which revealed Afterpay Day branded elements such as a statue and shopping cart as well as a button that allows users to “shop all deals”. 

A first for Afterpay Day, the campaign featured exclusive product drops from some of Afterpays top brands.  

Customers could access the experience by scanning QR codes found across the Afterpay site, app, social media or YouTube. Once scanned, users could place the augmented reality experience in their personal environment which revealed Afterpay Day branded elements such as a statue and shopping cart as well as a button that allows users to “shop all deals”. 

A first for Afterpay Day, the campaign featured exclusive product drops from some of Afterpays top brands. Customers could access the experience by scanning QR codes found across the Afterpay site, app, social media or YouTube. Once scanned, users could place the augmented reality experience in their personal environment which revealed Afterpay Day branded elements such as a statue and shopping cart as well as a button that allows users to “shop all deals”

A first for Afterpay Day, the campaign featured exclusive product drops from some of Afterpays top brands. Customers could access the experience by scanning QR codes found across the Afterpay site, app, social media or YouTube. Once scanned, users could place the augmented reality experience in their personal environment which revealed Afterpay Day branded elements such as a statue and shopping cart as well as a button that allows users to “shop all deals”

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