The pandemic changed our lives forever. Simple activities like a visit to the corner shop, to the grocery store or dining out with friends are now difficult, risky, or even prohibited. Overnight, customers’ normal patterns of life have shifted.
How do you launch [during the lockdown] the bi-annual shopping event, Afterpay Day by Afterpay, the #1 buy now pay later payments platform?
Well, we created a unique and timely shoppable augmented reality experience, Invisible Drops, bringing the in-store experience directly to customers in lockdown—all with no app required.
The pandemic changed our lives forever. Simple activities like a visit to the corner shop, to the grocery store or dining out with friends are now difficult, risky, or even prohibited. Overnight, customers’ normal patterns of life have shifted.
How do you launch [during the lockdown] the bi-annual shopping event, Afterpay Day by Afterpay, the #1 buy now pay later payments platform?
Well, we created a unique and timely shoppable augmented reality experience, Invisible Drops, bringing the in-store experience directly to customers in lockdown—all with no app required.
The pandemic changed our lives forever. Simple activities like a visit to the corner shop, to the grocery store or dining out with friends are now difficult, risky, or even prohibited. Overnight, customers’ normal patterns of life have shifted.
How do you launch [during the lockdown] the bi-annual shopping event, Afterpay Day by Afterpay, the #1 buy now pay later payments platform?
Well, we created a unique and timely shoppable augmented reality experience, Invisible Drops, bringing the in-store experience directly to customers in lockdown—all with no app required.
The pandemic changed our lives forever. Simple activities like a visit to the corner shop, to the grocery store or dining out with friends are now difficult, risky, or even prohibited. Overnight, customers’ normal patterns of life have shifted.
How do you launch [during the lockdown] the bi-annual shopping event, Afterpay Day by Afterpay, the #1 buy now pay later payments platform? Well, we created a unique and timely shoppable augmented reality experience, Invisible Drops, bringing the in-store experience directly to customers in lockdown—all with no app required.
The pandemic changed our lives forever. Simple activities like a visit to the corner shop, to the grocery store or dining out with friends are now difficult, risky, or even prohibited. Overnight, customers’ normal patterns of life have shifted.
How do you launch [during the lockdown] the bi-annual shopping event, Afterpay Day by Afterpay, the #1 buy now pay later payments platform? Well, we created a unique and timely shoppable augmented reality experience, Invisible Drops, bringing the in-store experience directly to customers in lockdown—all with no app required.
A first for Afterpay Day, the campaign featured exclusive product drops from some of Afterpays top brands.
Customers could access the experience by scanning QR codes found across the Afterpay site, app, social media or YouTube. Once scanned, users could place the augmented reality experience in their personal environment which revealed Afterpay Day branded elements such as a statue and shopping cart as well as a button that allows users to “shop all deals”.
A first for Afterpay Day, the campaign featured exclusive product drops from some of Afterpays top brands.
Customers could access the experience by scanning QR codes found across the Afterpay site, app, social media or YouTube. Once scanned, users could place the augmented reality experience in their personal environment which revealed Afterpay Day branded elements such as a statue and shopping cart as well as a button that allows users to “shop all deals”.
A first for Afterpay Day, the campaign featured exclusive product drops from some of Afterpays top brands.
Customers could access the experience by scanning QR codes found across the Afterpay site, app, social media or YouTube. Once scanned, users could place the augmented reality experience in their personal environment which revealed Afterpay Day branded elements such as a statue and shopping cart as well as a button that allows users to “shop all deals”.
A first for Afterpay Day, the campaign featured exclusive product drops from some of Afterpays top brands. Customers could access the experience by scanning QR codes found across the Afterpay site, app, social media or YouTube. Once scanned, users could place the augmented reality experience in their personal environment which revealed Afterpay Day branded elements such as a statue and shopping cart as well as a button that allows users to “shop all deals”
A first for Afterpay Day, the campaign featured exclusive product drops from some of Afterpays top brands. Customers could access the experience by scanning QR codes found across the Afterpay site, app, social media or YouTube. Once scanned, users could place the augmented reality experience in their personal environment which revealed Afterpay Day branded elements such as a statue and shopping cart as well as a button that allows users to “shop all deals”
FORD SELF-BRAKING TROLLEYinnovation.technology.social.pr
ANTI-COVID19 SCREENSAVERinteractive.social.digital.activation
AFTERPAY INVISIBLE DROPSinnovation.ar.mobile.experience
EQUALIZERSdiversity.movement.community
RE-FASHIONsustainability.craft.social.pr
LITTLE GIFTS FOR THE MINDinnovation.tech.societal.impact
WINTER OLYMPICS 2018global.digital.activation
WORLD CUP 2018twitter.social.activation
THE UNDERTRACKfilm.content
CUERVOambient.installation
TELEKOMintegrated.campaign
THE LAST PACKAGINGvideo.content
OGILVY'S COOKIESinteractive.phygital.activation
HANDMADE SELECTIONcraft.poster.dm
THE RED BLENDmobile.digital.experience
ATHENS VOICEcover.concept.design