2018 WINTER OLYMPICS    WINNING THE GLOBAL PITCH

2018 WINTER OLYMPICS        WINNING THE        GLOBAL PITCH

        The IOC in cooperation with UNHCR asked people around the world to “donate” their physical activity so more refugees would be able to have access to light. Users of apps including Fitbit, Strava and Moves connected their fitness trackers to the campaign’s hub online to start tracking and converting their steps into solar-power lighting. For each step taken, one “spark” was donated to the Mahama refugee camp in Rwanda.

        The IOC in cooperation with UNHCR asked people around the world to “donate” their physical activity so more refugees would be able to have access to light. Users of apps including Fitbit, Strava and Moves connected their fitness trackers to the campaign’s hub online to start tracking and converting their steps into solar-power lighting. For each step taken, one “spark” was donated to the Mahama refugee camp in Rwanda.

                   My contribution to this campaign:  the big idea for the digital brand activation.  The campaign was produced by Publicis/Poke team after I left the agency. For those who may concern, Malin Hanas (CD at Poke) who led the digital activation and Nick Farnhill (CEO, Poke/Publicis London) would be happy to confirm as we worked very closely during the pitch.

                My contribution to this campaign:  the big idea for the digital brand activation.  The campaign was produced by Publicis/Poke team after I left the agency. For those who may concern, Malin Hanas (CD at Poke) who led the digital activation and Nick Farnhill (CEO, Poke/Publicis London) would be happy to confirm as we worked very closely during the pitch.