2018 WINTER OLYMPICS 

2018 WINTER
OLYMPICS 

The IOC in cooperation with UNHCR asked people around the world to “donate” their physical activity so more refugees would be able to have access to light. Users of apps including Fitbit, Strava and Moves connected their fitness trackers to the campaign’s hub online to start tracking and converting their steps into solar-power lighting. For each step taken, one “spark” was donated to the Mahama refugee camp in Rwanda.

The IOC in cooperation with UNHCR asked people around the world to “donate” their physical activity so more refugees would be able to have access to light. Users of apps including Fitbit, Strava and Moves connected their fitness trackers to the campaign’s hub online to start tracking and converting their steps into solar-power lighting. For each step taken, one “spark” was donated to the Mahama refugee camp in Rwanda.

My contribution to this campaign was the idea for the digital brand activation. During the pitch process I worked closely with Malin Hanas, CD at Poke, who led the digital activation and Nick Farnhill, CEO at Poke/Publicis London. The campaign was produced and brought to life by Publicis/Poke team after I left the agency. 

My contribution to this campaign was the idea for the digital brand activation. During the pitch process I worked closely with Malin Hanas, CD at Poke, who led the digital activation and Nick Farnhill, CEO at Poke/Publicis London. The campaign was produced and brought to life by Publicis/Poke team after I left the agency.