MY PERFECT CONTRADICTION

SELF-BRAKING TROLLEY

MY PERFECT CONTRADICTION

Tapping on the excitement of contradictory social behaviours to launch Coca-Cola's Topo-Chico Hard Seltzer in Europe.

Ford Interventions use driving technology to tackle everyday problems and challenges.

Ford Interventions use driving technology
to tackle everyday problems and challenges.

Tapping on the excitement of contradictory social behaviours to launch Coca-Cola's Topo-Chico Hard Seltzer in Europe.

Well, this too, was based on another GenZ bla bla bla bla insight. But I won't bore you with that.

Topo-Chico is alcohol with sparkling water. It's weird. But youngsters like it. That's weird too. So we leveraged the contradictory nature of Topo-Chico Hard Seltzer and created a campaign in which influencers reveal their own perfect contradictions.

Well, this too, was based on another GenZ bla bla bla bla insight. But I won't bore you with that.

Topo-Chico is alcohol with sparkling water. It's weird. But youngsters like it. That's weird too. So we leveraged the contradictory nature of Topo-Chico Hard Seltzer and created a campaign in which influencers reveal their own perfect contradictions.

A super snack-able Instagram series in which well-known artists and influencers reveal their unexpected loves, influences and inspirations.

The campaign was supported by OOH, Print, and looooots of contradictory behaviours on social that celebrated the excitment of unexpected.

A super snack-able Instagram series in which well-known artists and influencers reveal their unexpected loves, influences and inspirations.

The campaign was supported by OOH, Print, and looooots of contradictory behaviours on social that celebrated the excitment of unexpected.