RACE FOR LIFE

Hijacking World's Biggest Camel Race

Camels are an integral part of the Arab world's rich history and culture. They are a symbol of wealth and pride. Yet, one in two camels in the UAE dies due to eating plastic litter. To raise awareness about the devastating impact of plastic pollution on desert ecosystems, Beeah, the UAE’s leading sustainability pioneer, enrolled a camel named Oklah in the world’s biggest camel race.

Camels are an integral part of the Arab world's rich history and culture. They are a symbol of wealth and pride. Yet, one in two camels in the UAE dies due to eating plastic litter. To raise awareness about the devastating impact of plastic pollution on desert ecosystems, BEEAH Tandeef enrolled a camel named Oklah in the world’s biggest camel race.

But when the race began, Oklah stood immobile, drawing attention to the message on its body, ‘My race is against what’s inside me’, referring to the plastic items that are often found inside the bodies of camels. By standing still at the starting line, Oklah became a walking billboard in the desert, drawing everyone’s attention to a critical message using the traditional technique of camel body art.

But when the race began, Oklah stood immobile, drawing attention to the message on its body, ‘My race is against what’s inside me’, referring to the plastic items that are often found inside the bodies of camels. By standing still at the starting line, OKLAH became a walking billboard in the desert, drawing everyone’s attention to a critical message using the traditional technique of camel body art.