Our idea? Reframing insurance from a product for rare, brutal events into a necessary defence against inevitable large-scale forces. Our campaign shows the aftermath of a “disaster”, with people handling their small, joyful "disasters" to prove we need a plan for the real ones – we need protection from the forces we can't really control – the real climate disasters. 

Our idea? Reframing insurance from a product for rare, brutal events into a necessary defence against inevitable large-scale forces. Our campaign shows the aftermath of a “disaster”, with people handling their small, joyful "disasters" to prove we need a plan for the real ones – we need protection from the forces we can't really control – the real climate disasters. 

Our idea? Reframing insurance from a product for rare, brutal events into a necessary defence against inevitable large-scale forces. Our campaign shows the aftermath of a “disaster”, with people handling their small, joyful "disasters" to prove we need a plan for the real ones – we need protection from the forces we can't really control – the real climate disasters. 

Our idea? Reframing insurance from a product for rare, brutal events into a necessary defence against inevitable large-scale forces. Our campaign shows the aftermath of a “disaster”, with people handling their small, joyful "disasters" to prove we need a plan for the real ones – we need protection from the forces we can't really control – the real climate disasters.