PARENTS' LOVE DOESN'T TAKE A SICK DAY 

PARENTS' LOVE DOESN'T TAKE
A SICK DAY 

PARENTS' LOVE DOESN'T TAKE
A SICK DAY 

PARENTS' LOVE
DOESN'T TAKE A SICK DAY 

LOVE DOESN'T
TAKE A SICK DAY

Instead of focusing on the diagnosis,
we focused on the motivation, the kids.

Instead of focusing on the diagnosis,
we focused on the motivation, the kids.

Instead of focusing on the diagnosis,
we focused on the motivation, the kids.

Instead of focusing on the diagnosis,
we focused on the motivation, the kids.

Instead of focusing on the diagnosis, we focused on the motivation, the kids.

The problem was how to sell a serious illness insurance plan without showing the "brutal reality" of the illness itself – to be optimistic and focus on the positive outcome, which is the support provided.

The Core Insight: Parents don't fear the illness; they fear the interruption of their role. Even when dealing with critical diseases, family, and especially their kids' well-being, comes first.  

The problem was how to sell a serious illness insurance plan without showing the "brutal reality" of the illness itself – to be optimistic and focus on the positive outcome, which is the support provided.

The Core Insight: Parents don't fear the illness; they fear the interruption of their role. Even when dealing with critical diseases, family, and especially their kids' well-being, comes first.  

The problem was how to sell a serious illness insurance plan without showing the "brutal reality" of the illness itself – to be optimistic and focus on the positive outcome, which is the support provided.

The Core Insight: Parents don't fear the illness; they fear the interruption of their role. Even when dealing with critical diseases, family, and especially their kids' well-being, comes first.  

The problem was how to sell a serious illness insurance plan without showing the "brutal reality" of the illness itself – to be optimistic and focus on the positive outcome, which is the support provided.

The Core Insight: Parents don't fear the illness; they fear the interruption of their role. Even when dealing with critical diseases, family, and especially their kids' well-being, comes first.  

The problem was how to sell a serious illness insurance plan without showing the "brutal reality" of the illness itself – to be optimistic and focus on the positive outcome, which is the support provided.

The Core Insight: Parents don't fear the illness; they fear the interruption of their role. Even when dealing with critical diseases, family, and especially their kids' well-being, comes first.