‚Äč

WORLD CUP 2018
HIJACKING THE CONVERSATION

WORLD CUP 2018      HIJACKING THE CONVERSATION 

With no budget.
Without paying a penalty.
With no budget.
Without paying a penalty.

With no budget. Without paying a penalty.

With no budget.
Without paying a penalty.

World Cup is Twitter's favourite topic. But also, an event that we cannot mention, featuring the biggest names and other words we're not allowed to mention either. 

How can you be part of the game when you cannot officially talk about it? Without being an official sponsor or facing any issue with the organisers?

World Cup is Twitter's favourite topic. But also, an event that we cannot mention, featuring the biggest names and other words we're not allowed to mention either. How can you be part of the game when you cannot officially talk about it? Without being an official sponsor or facing any issue with the organisers?

World Cup is Twitter's favourite topic. But also, an event that we cannot mention, featuring the biggest names and other words we're not allowed to mention either. 

Well, we did. From the anthems to the final whistle, @FordSpain and @FordPortugal tweeted each other during the game. Using the iconic Transit Van. We were live, every minute, ready for any situation. And we seamlessly broadcasted the match without actually mentioning the World Cup.

How can you be part of the game when you cannot officially talk about it? Without being an official sponsor or facing any issue with the organisers? Well, we did. From the anthems to the final whistle, @FordSpain and @FordPortugal tweeted each other during the game. Using the iconic Transit Van. We were live, every minute, ready for any situation. And we seamlessly broadcasted the match without actually mentioning the World Cup.

transit_twitter_board-01
transit_twitter_board-03
transit_twitter_board-04
transit_twitter_score-gif
transit_twitter_board-05
transit_twitter_board-gifs
transit_twitter_board-06

FORD SELF-BRAKING TROLLEYinnovation.technology.social.pr

ANTI-COVID19 SCREENSAVERinteractive.social.digital.activation

EQUALIZERSdiversity.movement.community

RE-FASHIONsustainability.craft.social.pr

LITTLE GIFTS FOR THE MINDinnovation.tech.societal.impact

WINTER OLYMPICS 2018global.digital.activation

WORLD CUP 2018twitter.social.activation

THE UNDERTRACKfilm.content

CUERVOambient.installation

TELEKOMintegrated.campaign

THE LAST PACKAGINGvideo.content

OGILVY'S COOKIESinteractive.phygital.activation

HANDMADE SELECTIONcraft.poster.dm

THE RED BLENDmobile.digital.experience

TOGETHER, AS ONEinteractive.dm

ATHENS VOICEcover.concept.design