CAMPO VIEJO
RED BLEND 

AMC NOW TELEKOM 

CAMPO VIEJO
RED BLEND 

Changing the perception
of red wine in the US
.

The campaign was mentioned by the media as progress for Albanian advertising.

The campaign was mentioned by the media
as progress for Albanian advertising.

Changing the perception
of red wine in the US.

Spanish wine is one of the world’s most popular alcoholic beverages. But in the US, it represents less than 2% of the market. Plus, our audience (Millenials) typically don’t drink red wine, associating it with formal, stuffy occasions – they prefer spontaneous, casual, food-based get-togethers.

Spanish wine is one of the world’s most popular alcoholic beverages. But in the US, it represents less than 2% of the market. Plus, our audience (Millenials) typically don’t drink red wine, associating it with formal, stuffy occasions – they prefer spontaneous, casual, food-based get-togethers.

Our challenge was to change the perception of red wine and position the Campo Viejo Red Blend as the go-to wine for informal gatherings. We created Live Uncorked – an online mobile experience that inspires our audience to mash-up their usual routine and explore unexpected pairings of wine with food, music and events. 

We created Live Uncorked – an online mobile experience via an internet browser that inspires our audience to mash-up their usual routine and explore unexpected pairings of wine with food, music and events.  By scanning a QR code on the bottle, users enter the beautifully animated world of Campo Viejo. They are then invited to take a personality quiz, where the Red Blend bottle is used as the creative vehicle. As the user answers a series of quick questions, their choices ‘fill the bottle’ – and the end result is a personalised wine experience that combines food, music and fun activity ideas to do with friends – to celebrate mid-week Hump Day, for example – all perfectly paired with a glass of Red Blend.

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FORD SELF-BRAKING TROLLEYinnovation.technology.social.pr

ANTI-COVID19 SCREENSAVERinteractive.social.digital.activation

EQUALIZERSdiversity.movement.community

RE-FASHIONsustainability.craft.social.pr

LITTLE GIFTS FOR THE MINDinnovation.tech.societal.impact

WINTER OLYMPICS 2018global.digital.activation

WORLD CUP 2018twitter.social.activation

THE UNDERTRACKfilm.content

CUERVOambient.installation

TELEKOMintegrated.campaign

THE LAST PACKAGINGvideo.content

OGILVY'S COOKIESinteractive.phygital.activation

HANDMADE SELECTIONcraft.poster.dm

THE RED BLENDmobile.digital.experience

TOGETHER, AS ONEinteractive.dm

ATHENS VOICEcover.concept.design