INTERNATIONAL OLYMPIC COMMITTEE - 2018 WINTER OLYMPICS
Winning the Global Pitch
During my stint at Publicis London, I had the opportunity to work on a global pitch for the International Olympic Committee – Pyeong Chang 2018 Winter Olympics. Amazing experience, and a great win for Publicis/Poke.
Check the work below and don't forget to visit the Olympic Channel and become part of the campaign.
My contribution to this campaign was the big idea for the digital activation; Donate Light to Light Up the World
Note: The campaign has been produced by Publicis/Poke team after I left the agency. For those who may concern, Malin Hanas (CD at Poke) who led the digital activation and Nick Farnhill (CEO, Poke/Publicis London) would be happy to confirm as we worked closely during the pitch. Kudos to Jolyon Finch, Steve Moss and Steve Paskin as they established the Become the Light ATL campaign, which gave us the opportunity to jump in and come up with this global digital platform that lights up the world for real.