TIRANA BANK / WINBANK CAMPAIGN
Tirana Bank was the first to offer e-Banking Services Platform in Albania. We wanted to create something that would be educative, but also appealing to the audience. We thought to show that so far, when you went to the bank you were missing from other places that you normally would like to be. We visualised that by showing the protagonist in a cardboard cutout, actually not being there at all, once he was at the bank. But now, the new service (winbank) gives you the possibility to be at home, or wherever you want, and at the same time do your bank transactions, through your laptop, tablet, or phone.
Tagline: Until now you couldn't be in two places at the same time. Now you can with winbank.