DEED During my stint at Publicis London, I had the opportunity to work on a global pitch for the International Olympic Committee, Pyeong Chang 2018 Winter Olympics. Amazing experience, and a great win for Publicis/Poke. My contribution to this campaign was the big idea for the digital activation; Light Up the World.
NOTE The campaign has been produced by Publicis/Poke team after I left the agency. For those who may concern, Malin Hanas (CD at Poke) who led the digital activation and Nick Farnhill (CEO, Poke/Publicis London) would be happy to confirm as we worked very closely during the pitch.
WINTER OLYMPICS 2018global.digital.activation
THE LAST PACKAGINGvideo.content
TOGETHER, AS ONEinteractive.dm